what’s included

Every brand design project is delivered as a complete system. Everything you need. Nothing you don’t.

Position & Direction

So you know exactly who you’re for and why you’re different.

Positioning

A clear statement that defines your place in the market — who you serve, what problem you solve, and why your brand is the obvious choice over the alternatives.

Black and white line drawing of a whale with a heart shape on its side.

Ideal Customer Profiles

Demographics, pain points, specific needs and ideal outcomes to help you develop laser focused messaging and marketing that speaks directly to those most likely to choose your brand.

A black triangle with a pointed tip at the bottom, set against a white background.

Story & Purpose

A concise, meaningful narrative, the heart behind your brand, that explains why it exists, what drives it, and how your backstory connects emotionally with the people you want to reach.

A black silhouette of a Norse warrior, holding an axe in one hand and a shield in the other, wearing a helmet with horns.

Brand Archetype

A symbolic representation of your brand’s identity, personality, and values that guides your communication strategy, and differentiates your brand from competitors.

Black and white map showing a basketball court layout with positions labeled for 5 players.

Visual Identity

So your brand looks intentional, distinctive, and credible everywhere.

Logo Suite

Custom logo and variants that are instantly recognizable and delivered in all of the industry-standard file types you’ll need to put your logo to use right away.

A black silhouette of a person's head with a light bulb inside, symbolizing an idea or creativity.

Color Palette

A unique set of colors, specific to your brand, that supports and reinforces your brand’s personality and the codes needed for accurate replication for visual consistency across all platforms.

A line graph showing rising percentages of people with high blood pressure from 1990 to 2020.

Signature Typefaces

A set of typefaces chosen to complement and reinforce your branding. I’ll even show you how to use them and provide links to purchase/download.

Black and white illustration of a skeleton with a pirate hat and eye patch, holding a sword.

Graphic Assets

A collection of customized, supporting visual elements for your brand. They could be icons, illustrations or patterns depending on what’s best for your brand.

Black and white line art of a cat sitting, with a small tail and pointed ears.

Photography/Image Style

Curated examples of the type and style of photography and/or illustrations to be used in your branding/marketing so you keep consistent and know what to look for or need from a photoshoot.

Black and white image containing a graduation cap, a diploma, and the text 'Class of 2023'.

Mockups

Real-world visual examples that show how your brand will look in use, placing your logo, colors, and type into realistic scenarios so you can see how everything comes together before launch.

An outline drawing of a person's profile in black on a white background. The profile depicts a head with another smaller head inside it, connected by a line.

Application & Guidelines

So the brand stays clear and consistent over time.

Brand Guidelines

A complete, easy-to-use manual that covers every part of your brand — strategy, identity, and visuals — so you and your team always know exactly how to use your brand the right way.

Black circle with a yellow outline, a mountain, a tree, and a sun in the background.

Brand Blueprint

A one-page visual map of your brand, including your audience, story, offer, and personality, that you can use to guide every message, design choice, and decision going forward.

Silhouette of a gorilla sitting down, facing forward, with a neutral background.

File Type Cheat Sheet

A simple guide that explains every logo file you receive, what each one is for, and when to use it — so you always grab the right file for print, web, apparel, signage, and everything in between.

Black and white 8-bit pixel art of a robot with a square head, rectangular body, and limbs, standing in a neutral pose.

Ready for a strategic, stand-out brand of your own?

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