Meet Laz

Hi, I’m Jason Lazzaro — but most people just calls me Laz.

I’ve spent the last 20+ years helping business owners show up with the kind of clarity, confidence, and visual identity that finally matches the quality of their work.

I didn’t go to design school. I’m self-taught, the real kind.
Two decades of client work, trial by fire, tight deadlines, big expectations, and brands that had to perform in the real world. Everything I know came from solving real problems for real businesses, not theory on a whiteboard.

Outside the office, my wife Heather and I spend a lot of time on the road or on a trail somewhere. Over the years we’ve been to all 50 states, many of them on a six month RV road trip, and pushed ourselves through some of the toughest routes in the country, including crossing the Grand Canyon, summiting Half Dome and completing multiple via ferrata climbs that make you rethink every step.

Those miles teach you things you don’t forget, things like preparation, discipline, reading the terrain, solving problems quickly, and staying focused on the path in front of you.
It’s the same mindset I bring to branding.

I don’t guess. I don’t decorate. And I don’t hand you a logo and hope it works. I help you see what’s possible, map the clear route forward, and build a brand that’s aligned, intentional, and ready to perform in the real world.

If you want straight talk, practical guidance, and a brand that finally reflects the business you’ve worked hard to build, you’ll like working with me.