Meet Laz

Hi, I’m Jason Lazzaro — but most people just call me Laz.

I’ve been working in branding and design for a little over 20 years. I didn’t go to design school. I’m self-taught, and everything I know came from real client work, tight deadlines, real budgets, and projects where the work actually had to perform once it left the screen.

I’ve worked with a wide range of business owners over the years, from small, owner-run companies to more established teams. My role has always been to guide them to the right brand identity through clarity, structure and strategic design.

I’m straightforward. I explain what I’m doing and why, I don’t overcomplicate things, and I don’t pretend every idea is a good one just to be agreeable.

I don’t guess. I don’t decorate. And I don’t hand you a logo and hope it works. I help you clarify what matters, map the clear way forward, and build a brand that’s aligned, intentional, and ready to perform in the real world.

Outside of work, I like things that get me out of my head and away from a screen. I spend time outdoors, travel when I can, and prefer doing things over talking about them.

If you want straight talk, practical guidance, and a brand that finally reflects the business you’ve worked hard to build, you’ll like working with me.