Building a brand takes way more than just a logo and my full brand design package includes additional visual assets to build a more robust brand identity as well as the "unseen essentials" you need to develop laser focused messaging and marketing materials that will attract, engage and connect with your ideal customers.

Turnaround times vary but you should plan three to four weeks for a logo project and five to six weeks for a full branding project. Additional deliverables and how quickly you respond to questions, proofs, feedback etc. will have an impact on the timeline as well.

My process involves in-depth research, assessment and discussions to narrow down your goals, values, audience, personality and preferences. All of this information is used to develop 2 distinct visual directions in the form of mood boards for your project. The project will not move forward until you have approved a visual direction. If necessary, two rounds of revisions are provided at this step. This process ensures that we are on the same page before I begin the design process and virtually guarantees you'll be saying "HECK-YA!" to your new branding!

Different types of communication happen at different phases in the process. Initially, a phone call or two helps us get to know each other and the general scope of your project.

Once you pay your deposit I’ll set up your online client portal. This is where the bulk of communication will happen throughout the project.

You’ll be able to see milestones, review concepts, provide feedback and any documents/files needed for the project here too. This is also where I will post your final files for download.

Screen sharing meetings are used to present initial design direction options and final branding concepts.

In order to get the most out of your revisions, I encourage you to get feedback from all of the appropriate stakeholders, collecting all your thoughts in bulk and then providing them to me via the online client portal. Once I complete and send back a new version with all the edits, that will count as a completed revision round and we will move on as necessary.

Your final deliverables will be delivered in a variety of industry standard formats suitable for both web and print purposes including .png, .ai, .eps, .pdf and .jpg. This usually covers 99% of needs but if there is another file type you need, let me know and I’ll do my best to provide it.

All of the files will be labeled and organized into easy-to-navigate folders.

I also include a PDF guide of file types and how to use them.

A 50% deposit of the total project cost is required to save your spot on my calendar and begin onbaording and discovery. The remaining balance is due when all deliverables have been completed and is required for delivery of the final files.

With me, you'll save time and money over an agency and still get high-quality design because I don't have the high overhead of a fancy office or large staff handling dozens of projects at once and you'll get the personal attention and focus of a freelancer without having to deal with a flaky, disorganized creative and their unpredictiable processes and outcomes.

Web design and development is a specialty in itself, so I no longer take on web projects. I recommend my clients hire a dedicated individual or company for this. The company can reference the branding guide and use the branding assets we developed to build the site and keep it on track and consistent with your new look.