Case STudy EXtreme Angles
Extreme Angles is a boutique videography and production company that captures high-energy events using high-end aerial and action cameras to deliver dynamic, cinematic perspectives. From action sports to concerts and large-scale live events, their work is built to translate movement, emotion, and intensity into compelling visual stories.
They came to me because their existing brand didn’t reflect the quality of their work or the caliber of clients they were serving. While their production was elite, their visual identity undersold their expertise. In addition, the non-traditional spelling of their name created unnecessary friction, making it harder to remember, explain, and confidently present to potential clients. The goal was to create a brand that matched their output, removed confusion, and positioned Extreme Angles as a premium, professional production partner.
CHALLENGES:
Outdated/trendy logo design
Difficult to reproduce
Lacking flexibility/Single logo layout
Inconsistent branding due to lack of branding system
After
Before
SOLUTION
We began by using the Breakthrough Brand Blueprint to define the four core elements of Extreme Angle’s brand: The high-energy event producers they serve, the cutting-edge videography they provide, the confident, you won’t believe your eyes, personality behind the work, and the brand story anchored in the idea that “Movement Matters”.
Together, these elements revealed the strategic foundation for a brand built around scale, speed, intensity and unique viewpoints – everything the current industry visuals failed to capture.
Six words were used to define the overall visual direction:
Dark, Modern, Angles, Bold, Gritty, Tech
Visually, we crafted a direction that reinforced this identity–bold contrasts, sharp angles, gritty textures, and high-intensity imagery that mirrors the volocity and drama of Extreme Angles’ work. A redesigned monogram logo with strong lines and sharp angles brought clarity and professionalism, while the updated tagline communicated immediate value to event producers who need more than “standard shots.”
The result is a high-impact brand identity that reflects the true energy of the events Extreme Angles captures. Instead of looking small, their visuals now match the magnitude of their work, turning every project into a visceral experience and helping producers choose them as the obvious partner for bringing large-scale events to life.
Extreme Angles went from looking small and unclear to showing up with a bold, unmistakably professional brand that finally matches the quality of the work they do.
RESULT
A clearer brand story that resonates with high-energy event producers
A professional identity that reflects the true scale and intensity of their work
A unified visual system ready for real-world use across web, social, and live events
Ready for a brand that finally breaks through?