BUILD TRUST.

DRIVE GROWTH.

MAXIMIZE IMPACT.

With a Breakthrough Brand designed by Jason Lazzaro.

Your brand is more than a logo—it’s the key to overcoming your biggest business challenges. I help businesses just like yours build bold, bright brand identities, packed with personality, that break through the noise of today’s crowded and competative market and connect with your audience in a powerful and purpose-built way.

Let’s face it. Standing out isn’t just a competitive advantage–it’s a necessity.

In today’s crowded market, blending in means falling behind.

Your brand needs to do more than just look good—it needs to grab attention, connect with your audience, and be instantly recognizable. A bold, unique, personality-packed brand is the key to cutting through the noise, making a lasting impression, and staying top of mind with your audience. Whether you’re an established business looking to keep your place at the top or a brand new start-up looking to gain traction, standing out isn't optional—it's essential for building trust, driving growth and maximizing impact.

Break through the barriers that are holding your business back.

With the right branding you can say goodbye to many of your most serious struggles.

  • Blending in with your competitors

  • Attracting the right customers

  • Building trust and recognition

If you’re struggling with:

I can help!

  • Inconsistent or unclear messaging

  • Looking outdated and/or unprofessional

  • Low customer loyalty

BREAKTHROUGH BRANDS

DO MORE THAN

They use 10 key components to combine bold design, laser-focused messaging and a powerful personality to break through the noise and create real staying power in the minds and wallets of your audience.

JUST LOOK GOOD!

After 20 years of working with branding clients, I’ve found that these 10 components are the most impactful for building a truly Breakthrough Brand that looks great, is easy to implement and makes your marketing and messaging tasks more focused and more effective.

Every Breakthrough Brand includes these 10 key components.

With these 10 key components, you’ll have everything you need to impliment your brand and build trust, drive growth and maximize impact.

Logo Suite

A brag-worthy, custom logo that’s instantly recognizable and delivered in all of the industry standard file types you’ll need to put your logo to use right away.

Color Palette

A uniqe set of colors, specific to your brand that supports and reinforces your brand’s personality and the codes needed for accurate replication for visal consistency across all platforms.

Signature Typefaces

A set of typefaces chosen to compliment and reinforce your branding. I’ll even show you how to use them and provide links to purchase/download.

Graphic Assets

A collection of customized, supporting visual elements for your brand. They could be icons, illustrations or patterns depending on what’s best for your brand.

Photography/Image Style

Curated examples of the type and style of photography and/or illustrations to be used in your branding and marketing so you keep consistent and know exactly what to look for or need from a photoshoot.

Brand Keywords

A set of words that clarifies how your brand should be perceived. All visual and verbal elements of your brand are developed to reinforce and communicate this perception.

Brand Archetype

A symbolic representaton of your brand’s identity, personality, and values, that guides your comunication strategy, and differentiates your brand from competitors.

Ideal Customer Profiles

Demographics, pain points, specific needs and ideal outcomes to help you develop laser focused messaging and marketing that speaks directly to those most likely to choose your brand.

Voice & Tone

A clearly defined way your brand sounds and speaks to your customers that ensures your words connect, resonate, and inspire your audience just as much as your visuals do.

Brand Guidelines

A multi-page document that details everything about your brand and how to use it including your brand keywords, archetype, voice, logo use do’s and don’ts with examples, color palette, typefaces, photography style, and more.

Ready to build your Breakthrough Brand?

You’ve worked too hard to build your business to let your branding hold you back!

Whether you’re an established business looking to keep your place at the top or a brand new start-up looking to gain traction, everything you need to break through your barries and build trust, drive growth and maximize impact.

You’ll love my streamlined approach to building your Breakthrough Brand.

From our first conversation to the final handoff, my process is streamlined, easy to understand, and designed to build the Breakthrough Brand you’re looking for.

Discover
We start with a deep dive into your business to get clear on your unique strengths, goals, and target audience. I’ll guide you through an online questionnaire and a call to pull out what makes you, you.

Develop
Next, I’ll craft two bold approaches to your brand. We’ll explore your options and pick the path that most excites you and connects with your audience.

Design
This is where the magic happens! I’ll bring your brand to life with visuals, messaging and a personality profile that all work together to create your Breakthrough Brand.

Deliver
With everything finalized, I’ll deliver your complete Breakthrough Brand Toolkit in easy-to-use files so you can start showing off your new identity across all platforms right away!

Why have Jason Lazzaro design your Breakthrough Brand? Glad you asked.

Expertise. Creativity. Reliability.

  • Real Experience

    With over 20 years of experience in branding and design, I bring a wealth of knowledge and expertise to every project.

  • Straight Talk

    The branding business is often filled with jargon and convoluted design language, but I prioritize clarity and directness. You won’t get unnecessary complexity from me, just a  straightforward approach that delivers only solutions that meet your needs.

  • Organization & Execution

    Say goodbye to flaky, disorganized creatives and unpredictiable processes and outcomes. From onboarding to final file delivery, you’ll know exactly what to expect through every step of the process and I’ll deliver what I say, on time, every time.

  • More Bang For Your Buck

    You’ll get agency-level design quality without the associated costs or lengthy timelines. My goal is to provide branding solutions that maximize your investment and drive meaningful results for your business.

Your break through is just one click away!

Stop struggling and stessing over branding that’s holding you back.

Click the button to schedule a free call to talk through how we can build a brand that breaks through your biggest challenges.

  • A Breakthrough Brand is more than just what you see. It's made up of 10 key components that go beyond your logo to form the basis of not only your logo but your brand's entire look, feel, style, personality, messaging, target audience and positioning. This makes for a significantly more robust brand and provides you the tools you need to build trust, drive growth and maximize your impact.

  • All Breakthrough Brand clients receive: logo suite, color palette, signature typefaces, graphic assets, photography/image style, brand keywords, brand archetype, ideal customer profiles, voice & tone, brand guidelines.

    If additional deliverables are needed, just let me know and we'll work out the details.

  • Turnaround times vary but you should plan four to six weeks for a Breakthrough Brand development project. Additional deliverables and how quickly you respond to questions, proofs, feedback etc. will have an impact on the timeline as well.

  • Cost can vary depending on the complexity and number of additional deliverables you need but my average client spends between $3,500 and $5,000.

  • My process involves in-depth research, assessment and discussions to narrow down your goals, values, audience, personality and preferences. All of this information is used to develop 2 distinct visual directions in the form of mood boards for your project. The project will not move forward until you have approved a visual direction. If necessary, two rounds of revisions are provided at this step. This process ensures that we are on the same page before I begin the design process and virtually guarantees you'll be happy with your Breakthrough Brand.

  • Different types of communication happen at different phases in the process. Initially, a phone call or two helps us get to know each other and the general scope of your project.

    Once you pay your deposit I’ll set up your online client portal. This is where the bulk of communication will happen throughout the project.

    You’ll be able to see milestones, review concepts, provide feedback and any documents/files needed for the project here too. This is also where I will post your final files for download.

    Screen sharing meetings are used to present initial design direction options and final branding concepts.

  • Your final deliverables will be delivered in a variety of industry standard formats suitable for both web and print purposes including .png, .ai, .eps, .pdf and .jpg. This usually covers 99% of needs but if there is another file type you need, let me know and I’ll do my best to provide it.

    All of the files will be labeled and organized into easy-to-navigate folders.

    I also include a PDF guide of file types and how to use them.

  • A 50% deposit of the total project cost is required to save your spot on my calendar and begin onbaording and discovery. The remaining balance is due when all deliverables have been completed and is required for delivery of the final files.

  • Absolutely! Once we've built your new Breakthrough Brand I can help you impliment it by creating the colateral materials you need. Signage, social meida, merch, brochures, trade show booths, business cards...you name it. Just let me know what you need and we'll hammer out the details.

    Except websites...See the next FAQ.

  • Web design and development is a specialty in itself, so I no longer take on web projects. I recommend my clients hire a dedicated individual or company for this. The company can reference the branding guide and use all of the Breakthrough Brand assets we developed to build the site and keep it on track and consistent with your new look.

  • With me, you'll save time and money over an agency and still get high-quality design because I don't have the high overhead of a fancy office or large staff handling dozens of projects at once and you'll get the personal attention and focus of a freelancer without having to deal with a flaky, disorganized creatives and their unpredictiable processes and outcomes.

Your questions, Answered.