Case STudy EXtreme Angles

EXTREME ANGLES is a boutique videography and production company that specializes in the use of high-end aerial and action cameras to capture unique visual perspectives for action sports, concerts, and other large venue and crowd events.

They came to me because their current branding did not match the quality of their work or the high-value clients they work with.

Additionally, they wanted to move away from the non-traditional spelling of their name as it proved difficult to remember and required an explanation/spelling when presented to potential clients.

CHALLENGES:

  1. Outdated/trendy logo design

  2. Difficult to reproduce

  3. Lacking flexibility/Single logo layout

  4. Inconsistent branding due to lack of branding system

After

Before

SOLUTION

We began by using the Breakthrough Brand Blueprint to define the four core elements of Extreme Angle’s brand: The high-energy event producers they serve, the cutting-edge videography they provide, the confident, you won’t believe your eyes, personality behind the work, and the brand story anchored in the idea that “Movement Matters”.

Together, these elements revealed the strategic foundation for a brand built around scale, speed, intensity and unique viewpoints – everything the current industry visuals failed to capture.

Six words were used to define the overall visual direction:

  • Dark • Modern • Angles

  • Bold • Gritty • Tech

Visually, we crafted a direction that reinforced this identity–bold contrasts, sharp angles, gritty textures, and high-intensity imagery that mirrors the volocity and drama of Extreme Angles’ work. A redesigned monogram logo with strong lines and sharp angles brought clarity and professionalism, while the updated tagline communicated immediate value to event producers who need more than “standard shots.”

The result is a high-impact brand identity that reflects the true energy of the events Extreme Angles captures. Instead of looking small, their visuals now match the magnitude of their work, turning every project into a visceral experience and helping producers choose them as the obvious partner for bringing large-scale events to life.

Extreme Angles went from looking small and unclear to showing up with a bold, unmistakably professional brand that finally matches the quality of the work they do.

RESULT

  1. A clearer brand story that resonates with high-energy event producers

  2. A professional identity that reflects the true scale and intensity of their work

  3. A unified visual system ready for real-world use across web, social, and live events

Ready for a brand that finally breaks through?

Let's Get To Work!