AMP SAT Prep is a classroom-based SAT preparation program that helps high school students walk into test day confident, prepared, and ready to perform at their highest level. Led by experienced test prep specialists, AMP focuses on clear strategies and smart practice — not pressure or cramming.

They came to me during a pivotal transition, rebranding from 24Hundred to AMP (Achieving Maximum Potential). The goal wasn’t just a new name, but a complete repositioning: shifting from a traditional, scholarly, parent-focused test prep brand to a more student-first, engaging, and empowering identity that clearly stood apart from competitors in the space.

CHALLENGES:

  1. Outdated logo design

  2. Lacking flexibility/Single logo layout

  3. Inconsistent branding due to lack of branding system

  4. Messaging not aligned to their target audience

Case STudy AMP SAT PREP

After

A young woman with long brown hair smiling and sitting in front of a laptop at a desk, with the text "AMP SAT Prep Specialists Prepared to Perform" and an orange and yellow gradient banner at the bottom.

Before

Logo with the text '24 hundred' in blue and white colors.

SOLUTION

We began by using the Breakthrough Brand Blueprint to clearly define the four core elements of AMP SAT Prep’s brand: the motivated high school students they serve (with parents as key decision partners), the structured, classroom-based SAT preparation they provide, the confident and encouraging personality behind the instruction, and the brand story centered on the belief that the SAT is about preparation, not intelligence and that achieving maximum potential is possible with the right guidance.

Together, these elements revealed a strategic foundation for a brand built around confidence, clarity, readiness, and optimism, everything traditional, academic-looking test prep brands failed to communicate to students.

Six words were used to define the overall visual direction:

Confident, Energetic, Modern, Focused, Empowering, Approachable

Visually, we crafted a direction that reinforced this identity through bold color gradients, energetic contrasts, and modern, approachable layouts that speak directly to students without sacrificing credibility.

The new logo and supporting graphics emphasized momentum and progress, while student-focused imagery and messaging made the brand feel motivating rather than intimidating. Clear, confident headlines replaced fear-based language, shifting the conversation from stress to preparation and performance.

Beyond the visual identity, we refined AMP’s messaging and voice to speak directly to students in a way that feels confident, clear, and human. The brand moves away from academic jargon and fear-based test prep language, replacing it with straightforward, confidence-building messaging focused on preparation and readiness. This shift positions AMP as a guide students can trust—calm, encouraging, and focused on helping them walk into test day prepared, not pressured.

The result is a confident, student-first brand identity that feels energizing and empowering while still reassuring parents. AMP is now positioned as a modern SAT prep specialist that students want to engage with, and parents trust, and the obvious choice for students who want to walk into test day fully prepared to perform at their highest level.

AMP SAT Prep went from blending in with traditional, parent-focused test prep brands to standing out as a confident, student-driven program that clearly communicates preparation, potential, and results.

Logo for AMP SAT Prep Specialists with a stylized arrow and sunburst design in orange and red, and text in black.
A visual diagram explaining key elements of effective SAT prep for high school students, including audience understanding, storytelling, personality, and offer, with images of students and instructors, and color themes emphasizing confidence and focus.
A collage of nine diverse students and teachers engaged in various educational activities, including studying, celebrating, and attending classes.
Logos for AMP SAT Prep Specialists in various color schemes with an upward arrow inside a circle and the text 'AMP SAT PREP SPECIALISTS'.
A design featuring horizontal stripes with red, white, orange, and gray colors, and patterns including small arrowhead shapes and a gradient color transition.
Sample presentation slide with a main heading, subheading, paragraph text, and a footer highlight.
A color palette chart displaying six colors: white, bright future gradient, charcoal, magma, gold, and gray with their respective color codes and RGB and CMYK values.
Computer and smartphone screens displaying AMP SAT prep website and login page.
Business branding and stationery set with logo for AMP SAT Prep Specialists, including business cards, letterhead, envelope, and logo stickers in orange, red, and white colors.
Amp SAT prep promotional materials including a water bottle, an orange and yellow notebook, and a flyer featuring a woman studying and information about SAT preparation courses.

RESULT

  1. A clear, student-first brand story that positions SAT prep as preparation and potential, not pressure or fear

  2. A confident, modern identity that resonates with students while reassuring parents

  3. A unified visual and messaging system ready for real-world use across web, print, classroom materials, and social media

Ready for a brand that finally breaks through?

Let's Get To Work!

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