BOLD, BRIGHT, PERSONALITY-PACKED BRANDS
Desgined from the inside out to break through, build trust and drive growth.
Standing out isn’t just a competitive advantage–it’s a necessity.
In today’s crowded and competitive market, blending in means falling behind.
Whether you’re an established business looking to keep your place at the top or a brand new start-up looking to gain traction, a bold, bright, personality-packed brand is the key to breaking through the noise of a crowded and competitive market, building trust and driving growth.
What’s the secret to a brand that truly breaks through?
Combining bold, bright visuals with powerful personality.
The most successful brands don’t just look good–they have a clear, compelling personality. When you work with me, I’ll help you develop 10 separate elements that combine to make a brand that will stand out and connect with your audience in a powerful, unique and authentic way.
Bold, Bright Visuals:
Logo suite
Color Palette
Signature Typefaces
Graphic Assets
Photography/Image Style
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Powerful Personality:
Brand Keywords
Brand Archetype
Brand Bio
Ideal Customer Profiles
Voice & Tone
Why It Works:
Connect deeply with your audience.
It speaks their language, understands their problems and makes them feel understood.
Stand out powerfully in your market.
Your brand doesn’t just follow trends–it’s built on a uniqe identity that’s all your own.
Build lasting trust with customers.
Consistent messaging that reflects your values and mission fosters loyalty, helping customers choose you over your competition.
With a well-defined brand personality, your’ll have the clarity and confidence to scale, pivot and expand while staying true to who you are.
Drive long-term growth.
You’ll love my streamlined process for designing your brand.
Say goodbye to disorganized processes and unpredictiable outcomes.
From our first conversation to final handoff, my process is streamlined, easy to understand, and designed to build the bold, bright, personality-packed brand you’re looking for.
We start with a deep dive into your business to get clear on your unique strengths, goals, and target audience. I’ll guide you through an online questionnaire and a call to pull out what makes you, you.
Design
Next, I’ll craft two bold approaches to your brand. We’ll explore your options and pick the path that most excites you and connects with your audience.
Develop
Next, I’ll bring your brand to life by combining all 10 elements of bold bright visuals and powerful personality into a completely custom brand that looks, sounds and feels like no other.
Discover
With everything finalized, I’ll deliver your complete Breakthrough Brand Toolkit in easy-to-use files so you can start showing off your new identity across all platforms right away!
Deliver
Why should you trust me to design your brand?
Simple: Expertise. Creativity. Reliability.
I leverage experience, creativity and reliability to provide big agency quality brand development in a personalized, on-on-one way that’s approachable, affordable and predictably awesome.
With over 20 years of experience working with branding and design clients across a wide aray of industries, I bring a wealth of knowledge and expertise to every project that allows me to quickly identify the unique challenges and needs of each client and zero in on solutions.
Real Experience
No Nonsense
The branding business can be filled with confusing jargon and convoluted design language, but not here. I use straight talk and a straightforward approach that delivers only solutions that meet your needs.
Organization & Execution
Say goodbye to flaky, disorganized creatives and unpredictiable outcomes. From onboarding to final file delivery, you’ll know exactly what to expect through every step of the process and I’ll deliver what I say on time.
More Bang For Your Buck
You’ll get agency-level design quality without the associated costs or lengthy timelines. My goal is to provide branding solutions that maximize your investment and drive meaningful results for your business.
Pick the perfect branding package .
Three ways to get the bold, bright, personality-packed brand you’re looking for.
Not every business is at the same place in their journey or has the same needs so, I’ve created three different packages that meet you where you are. If you don’t see what you need below, book a call and we’ll talk through your specific needs and how I can help.
Full Brand Design
4-6 Week Timeline | Add-Ons Available
The full brand design package includes everything you need to combine bold, bright visuals with a powerful personality to build a brand that will stand out and connect with your audience in a unique and authentic way.
Need addtional deliverables like buiness cards, stationary, social media images etc.? No problem. Book a call and we’ll talk through what you need and develop a custom proposal and price that works for you.
Bold, Bright Visuals:
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Your final asset package will include all of the industry standard file types you’ll need to put your logo to use right away. You’ll also get all of the different configurations we land on (horizontal, vertical, etc.) including color, black, and white versions.
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A unique set of colors, specific to your logo. Color codes/specs for accurate replication will be provided.
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I’ll proved you with typefaces that compliment and reinforce your brand, show you how to use them and links to purchase/download.
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Additional visual elements that may include icons, illustrations or patterns.
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Curated examples of the type and style of photography and/or illustrations to be used in your branding and marketing.
Powerful Personality:
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A set of words that clarifies how your brand should be perceived. All visual and verbal elements of your brand are developed to reinforce and communicate this perception.
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A symbolic representaton of your brand’s identity, personality, and values, that helps define your brand’s character and guides is comunication strategy, enabling customers to connect with the brand on a deeper level, create consistency in messaging, and differentiate your brand from competitors.
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A short, simple statement that clearly communicates what makes your brand unique and different from your competition.
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Detailed customer profiles that identify general demographics, pain points, specific needs and ideal outcomes to help you develop laser focused messaging and marketing that speaks directly to those most likely to choose your brand.
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Defines how your brand sounds and speaks to your customers and ensures that your words connect, resonate, and inspire your audience just as much as your visuals do.
Streamlined Process:
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A private, online client collaboration portal where all of the parts of your project will be organized. You will be able to review concepts, provide feedback, ask questions, track project progress, and take delivery of final brand assets.
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Two unique moodboards that represent two unique design directions for your brand. You'll choose the one you like best and I'll base your branding on that choice.
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A total of five rounds of revisions can be used to tweak the initial brand concepts or refine your final assets.
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A multi-page document that details everytihng about your brand and how to use it including your brand keywords, archetype, voice logo use do’s and don’ts with examples, color palette, typefaces, photography style, and more.
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Your final logo will come in several different industry standard file types but which do you use for what project or application?
The File Type Cheat Sheet will be the perfect quick reference guide for what the file types are and how they should be used.
Basic Brand Design
1 Week Timeline | Add-Ons Available
The basic brand design package includes what you need to get your brand off the ground and headed in the right direction. Perfect for the person with a side-hustle that’s turning into a real business or the start-up looking for a professional logo they can presnt to investors.
Need addtional deliverables like buiness cards, stationary, social media images etc.? No problem. Book a call and we’ll talk through what you need and develop a custom proposal and price that works for you.
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Single logo configuration. Your final asset package will include all of the industry standard file types you’ll need to put your logo to use right away. You’ll get your selected logo in color, black, and white versions.
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A unique set of colors, specific to your logo. Color codes/specs for accurate replication will be provided.
Bold, Bright Visuals:
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A short, simple statement that clearly communicates what makes your brand unique and different from your competition.
Powerful Personality:
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A private, online client collaboration portal where all of the parts of your project will be organized. You will be able to review concepts, provide feedback, ask questions, track project progress, and take delivery of final brand assets.
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I'll develop a single logo concept based on the information gained through the discovery call and questionnaire.
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A total of two rounds of revisions can be used to tweak the logo concept or colors before finalizing your asset package.
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A quick refrene guide with do's and don'ts for logo use as well as your colors and their codes for accurate reproduction in print and online.
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Your final logo will come in several different industry standard file types but which do you use for what project or application?
The File Type Cheat Sheet will be the perfect quick reference guide for what the file types are and how they should be used.
Streamlined Process:
Brand Sprint
2 Week Timeline | No Add-Ons
The brand sprint package is for those who need a quick turnaround but still want a bold, bright, personality-packed brand identity. You’ll get a professional brand design quickly by focusing only on the most critical elements to get you up and running fast.
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Your final asset package will include all of the industry standard file types you’ll need to put your logo to use right away. You’ll also get all of the different configurations we land on (horizontal, vertical, etc.) including color, black, and white versions.
-
A unique set of colors, specific to your logo. Color codes/specs for accurate replication will be provided.
-
I’ll proved you with typefaces that compliment and reinforce your brand, show you how to use them and links to purchase/download.
-
Curated examples of the type and style of photography and/or illustrations to be used in your branding and marketing.
Bold, Bright Visuals:
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A set of words that clarifies how your brand should be perceived. All visual and verbal elements of your brand are developed to reinforce and communicate this perception.
-
A short, simple statement that clearly communicates what makes your brand unique and different from your competition.
Powerful Personality:
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A private, online client collaboration portal where all of the parts of your project will be organized. You will be able to review concepts, provide feedback, ask questions, track project progress, and take delivery of final brand assets.
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One unique moodboard that represent the design direction for your brand. You'll get to review and refine this concept via a revision round before we move on to the design phase.
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A total of three rounds of revisions can be used to tweak the initial brand concept or refine your final assets.
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A multi-page document that details everytihng about your brand and how to use it including your brand keywords, archetype, voice logo use do’s and don’ts with examples, color palette, typefaces, photography style, and more.
-
Your final logo will come in several different industry standard file types but which do you use for what project or application?
The File Type Cheat Sheet will be the perfect quick reference guide for what the file types are and how they should be used.
Streamlined Process:
Ready to build a brand that breaks through?
Don’t let your business fade into the background!
Whether you’re an established business looking to keep your place at the top or a brand new start-up looking to gain traction, let’s build a brand that breaks through the noise, builds trust, drives growth and maximizes impact.
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My brand designs are more than just what you see. they are made up of 10 key components that go beyond your logo to form the basis of not only your logo but your brand's entire look, feel, style, personality, messaging, target audience and positioning. This makes for a significantly more robust brand and provides you the tools you need to build trust, drive growth and maximize your impact.
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Turnaround times vary but you should plan four to six weeks for a Full Brand Design package. Additional deliverables and how quickly you respond to questions, proofs, feedback etc. will have an impact on the timeline as well.
If you need it more quickly than that, I have a Brand Sprint and Basic Brand option too.
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Cost can vary depending on the number of additional deliverables you need but my Full Brand Design clients spend between $2,500 and $5,000.
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My process involves in-depth research, assessment and discussions to narrow down your goals, values, audience, personality and preferences. All of this information is used to develop your logo and/or brand concepts. The project will not move forward until you have approved a concept. If necessary, rounds of revisions can be used at this step to tweak the concept(s) to your liking. This process ensures that we are on the same page before I begin the design process and virtually guarantees you'll be happy with your final brand design.
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Different types of communication happen at different phases in the process. Initially, a phone call or two helps us get to know each other and the general scope of your project.
Once you pay your fee/deposit I’ll set up your online client portal. This is where the bulk of communication will happen throughout the project.
You’ll be able to see milestones, review concepts, provide feedback and any documents/files needed for the project here too. This is also where I will post your final files for download.
Screen sharing meetings are used to present concepts and final branding assets.
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Your final deliverables will be provided in a variety of industry standard formats suitable for both web and print purposes including .png, .ai, .eps, .pdf and .jpg. This usually covers 99% of needs but if there is another file type you need, let me know and I’ll do my best to provide it.
All of the files will be labeled and organized into easy-to-navigate folders.
I also include a PDF guide of file types and how to use them.
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Depending on which package you choose. Once we've settled on the package and any additional deliverables you need, I'll provide a detailed proposal and price that outlines everything you need to know including payment options.
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Absolutely! Once we've built your new brand I can help you impliment it by creating the colateral materials you need. Signage, social meida, merch, brochures, trade show booths, business cards...you name it. Just let me know what you need and we'll hammer out the details.
Except websites...See the next FAQ.
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Web design and development is a specialty in itself, so I no longer take on web projects. I recommend my clients hire a dedicated individual or company for this. The company can reference the branding guide and use all of the assets we develop to build the site and keep it on track and consistent with your new look.
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With me, you'll save time and money over an agency and still get high-quality design because I don't have the high overhead of a fancy office or large staff handling dozens of projects at once. Plus you'll get the personal attention and focus of a freelancer without having to deal with a flaky, disorganized creatives and their unpredictiable processes and outcomes.