GREAT SMALL BUSINESSES GET OVERLOOKED EVERY DAY. I FIX THAT.
Become the business people trust, remember and choose with a Breakthrough Brand designed by Jason Lazzaro.
You’ll get the clarity, strategy and professional identity you need to break through the noise, doubt and DIY look holding you back.
20+ Years Building Brands | Straight Talk | No Guesswork | Real Business. Real Results.
it isn’t a makeover. It’s a transformation.
Building a Breakthrough Brand isn’t about making things ‘prettier.’ It’s about flipping how the market sees you and turning your business into the one people trust, remember, and choose.
BEFORE
Inconsistent look and message
Generic, forgettable brand
DIY or pieced-together visuals
Perceived as “not trustworthy”
AFTER
Clear audience and consistent identity
Confident, strategic presence and position
Professional, cohesive system
Built to build trust and confidence
RESULT
Instant credibility
Stand out and get remembered
Communicate clearly. Close quickly.
Referrals, respect, repeat customers
You don’t need a new logo. You need a BRANd breakthrough!
Your work is strong. Your business is solid. The only thing holding you back is how your brand shows up — and I can fix that.
Not every owner is stuck for the same reason. The ones who get the biggest transformation usually fall into one of three groups, and all of them need the same thing:
Clarity that cuts through the noise
Consistency that eliminates doubt
Identity that does away with the DIY look
Overlooked Owner
Great work. Small look. Losing business to competitors who simply look more legit. You’re done with DIY. You need clarity, credibility, and a brand that gets you taken seriously.
Rebrand-Ready Operator
You’ve outgrown your old look. What got you here won’t get you to the next level. You need a strategic, modern identity that reflects the quality and scale of your business.
Serious Pre-Launch Founder
You’re building a real business, not a hobby. You want to launch with clarity, confidence, and a brand that feels established on day one. You’d like to skip the starter brand phase.
real businesses. real breakthrough.
I’ve created dozens of Breakthrough Brands for businesses just like yours and you could be next!
“Working with Laz was an absolute game-changer for our organization. His blending of strategy and design results in branding that not only looks great but is incredibly effective. If you want to take your brand to the next level, Laz is the one to call.”
⭐ ⭐ ⭐ ⭐ ⭐ Stephanie Shermeta
“Nearly 20 years later, my company logo still grabs attention–because great design stands the test of time! Huge shoutout to Laz for creating something so timeless.”
⭐ ⭐ ⭐ ⭐ ⭐ Scott Burks
“Laz is always my first choice because he’s creative, professional, on time and is great at helping you figure out what’s best for your audience.”
⭐ ⭐ ⭐ ⭐ ⭐ Jenny Smith
“Not only is Laz that nicest guy and easy to work with, he took our food truck brand to the next level. From the truck wrap to tee shirts to our menu–everything he touched turned out awesome.”
⭐ ⭐ ⭐ ⭐ ⭐ Chris Bridges
the bREAKTHROUGH BRAND blueprint.
The foundational framework used to define and align every part of your brand, from logo to language, colors to core position, and everything in between. No confusion. No guesswork.
The Breakthrough Brand Bullseye: Where everything aligns.
Your audience feels understood
Your offer fits them perfectly
Your personality makes it human
Your story gives your brand meaning
Your visual identity has purpose
WHY THIS PROCESS WORKS WHEN MOST OTHERS DON’T.
I’ve spent 20+ years developing my process and it cuts the fluff, focuses on what matters most, and delivers the results real businesses need.
This isn’t about making things “prettier.” It’s about flipping how the market sees you so you stop looking small and start looking legit.
Breakthrough, Not Just Better Looking
Straight talk. Step-by-step. You finally understand what matters, why, and how it impacts your brand and business.
A Guided, Simple, Confidence-Building Process
Most designers start with art. Agencies bury you in research. I bridge the gap — clear strategy that shapes professional identity.
Strategy + Identity in One Expert
When your strategy and identity finally pull in the same direction your brand becomes clear, consistent, confident and hard to ignore.
Clarity First. Alignment Always.
THE BREAKTHROUGH BRAND BUILDOUT.
You get a real-world-ready, complete brand system that flips how the market sees you and turns your business into the one people trust, remember, and choose — not just a new logo.
It includes all of the essential elements of brand strategy and visual identity so you can start using it right away.
Brand Strategy Deliverables:
Positioning
A clear statement that defines your place in the market — who you serve, what problem you solve, and why your brand is the obvious choice over the alternatives.
Ideal Customer Profiles
Demographics, pain points, specific needs and ideal outcomes to help you develop laser focused messaging and marketing that speaks directly to those most likely to choose your brand.
Key Messaging
A clearly defined way your brand sounds and speaks to your customers that ensures your words connect, resonate, and inspire your audience just as much as your visuals do.
Voice & Tone
A clear definition of how your brand should sound in writing and conversation so your message stays consistent, recognizable, and aligned with the personality you want your audience to feel.
Story & Purpose
A concise, meaningful narrative, the heart behind your brand, that explains why it exists, what drives it, and how your backstory connects emotionally with the people you want to reach.
Competitive Analysis
An audit of your competitors’ branding so you know exactly how to stand out, what gaps to fill, and how to position your brand with clarity and confidence.
Brand Keywords
A focused set of words that define how your brand should be perceived and guide every visual and verbal decision so your identity stays consistent, clear, and true to who you are.
Brand Archetype
A symbolic representation of your brand’s identity, personality, and values that guides your communication strategy, and differentiates your brand from competitors.
Visual Identity Deliverables:
Logo Suite
A brag-worthy, custom logo that’s instantly recognizable and delivered in all of the industry standard file types you’ll need to put your logo to use right away.
Color Palette
A uniqe set of colors, specific to your brand that supports and reinforces your brand’s personality and the codes needed for accurate replication for visal consistency across all platforms.
Signature Typefaces
A set of typefaces chosen to compliment and reinforce your branding. I’ll even show you how to use them and provide links to purchase/download.
Graphic Assets
A collection of customized, supporting visual elements for your brand. They could be icons, illustrations or patterns depending on what’s best for your brand.
Photography/Image Style
Curated examples of the type and style of photography and/or illustrations to be used in your branding/marketing so you keep consistent and know what to look for or need from a photoshoot.
Brand Bible
A complete, easy-to-use manual that covers every part of your brand — strategy, identity, visuals, and voice — so you and your team always know exactly how to use your brand the right way.
Brand Blueprint
A one-page visual map of your entire brand including your audience, story, service, and personality that you can use to guide every message, design choice, and decision going forward.
File Type Cheat Sheet
A simple guide that explains every logo file you receive, what each one is for, and when to use it — so you always grab the right file for print, web, apparel, signage, and everything in between.
You walk away with strategy, identity, visuals, voice, and more, all aligned, all built to perform in the real world, and all ready to use on day one.
Investment: $3,500
Timeline: 6 weeks
I help you see what’s possible and build a brand that truly breaks through.
Owners come to me with ambition, skill, and a good business, they just don’t have a brand that proves it.
Most aren’t held back by their work.
They’re held back by how their brand shows up.
That’s where I come in.
For 20+ years, I’ve helped overlooked businesses cut through noise, doubt, and DIY look that’s keeping them from being taken seriously.
I bring order to the chaos, reveal what makes you different, and turn that clarity into a visual identity that actually moves people.
My work isn’t about making things prettier.
It’s about flipping how the market sees you so you stop looking small and start looking legit.
If you want straight talk, clear direction, and a brand built to perform in the real world, you’ll like working with me.
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A Breakthrough Brand isn’t just a nicer logo. It’s a complete, aligned brand system built from strategy from the start. We get clear on four things that most businesses never define: your audience, your service, your story, and your personality. That clarity shapes every message, visual, and decision so your brand finally looks legit, feels consistent, and shows up like the business people should choose.
Most other brands are built backwards. Breakthrough Brands are built to perform in the real world.
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You get full brand strategy and full visual identity: positioning, ideal customer profiles, key messaging, voice and tone, brand story, plus logo suite, colors, type, supporting graphics, image style, Brand Bible, and a file guide. See the Brand Buildout section above for the full breakdown.
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Turnaround times vary but you should plan about six weeks. How quickly you respond to questions, proofs, feedback etc. will have an impact on the timeline as well.
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I work on a flat project rate. A deposit reserves your spot, the balance is split into clear milestones, and everything is outlined up front so there are no surprises.
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We don’t start with random visuals. We start with your Blueprint, then move into moodboards and concepts with your feedback at each step. You see the direction, react to it, and we refine until your brand feels right and hits the mark.
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Absolutely! Once we've built your new Breakthrough Brand I can help you impliment it by creating the colateral materials you need. Signage, social meida, merch, brochures, trade show booths, business cards...you name it. Just let me know what you need and we'll hammer out the details.
Except websites...See the next FAQ.
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I don’t build full websites anymore, but I’ll set you up for success. Web design and development is a deep specialty on its own, so I recommend hiring a dedicated web pro or company. I’ll give them everything they need — your Brand Bible, all visual assets, and clear direction — so your new site stays consistent, aligned, and on-brand from the first click to the last.
Your questions, Answered.
Your business is ready. Your brand should be too.
Every month you wait is another month being overlooked and ignored.
If you’re ready to look like the business people should choose, let’s get to work.
Six weeks. Built for real-world results.